How To Create Beautiful Instagram Stories (Free Resources) | Optimize

What if I told you there was a quick and easy way to create fun, lively templates for your Instagram Stories?

Creating templates for your Instagram Stories not only saves you a ton of time, but also helps you create a cohesive, branded stories that align with your social presence.

Why Instagram Stories are Important

Instagram is one of the largest and most active social media platforms to date, with so much content to browse, users end up spending more time browsing stories of their favorite profiles than their feed. 

Instagram Stories are a great way for a business to connect with their followers, drive traffic to posts and websites, and much more.

Instagram stories are a fun and easy way to engage with your followers effectively.

A FREE tool to create Instagram Stories and templates

Maintaining your Instagram aesthetic is super important for growing your reach, it should be an essential part of your marketing strategy in 2019.

Canva makes it super easy to create templates that maintain the same look in all your posts and stories, with millions of backgrounds, 130 different fonts and tonnes of graphics to choose from, creating customized templates has never been easier.

Your Instagram profile is just as important as your websites homepage, as users now search brands by their social media rather than Google, so take the time to craft amazing looking stories and posts to make the most of your activity.


Customizing templates to fit your brands identity

With a free Canva account, you can use their features to create an amazing logo and to create beautiful Stories and templates.

You can choose any of their fully customizable templates created by professional designers. You don't need to worry about the ratios as the templates come with the correct dimensions to begin with.


Creating your own custom Canva templates for Instagram Stories

Using Canva to create templates and posts is quick and easy, to create your own Instagram Stories template, open Canva, and select "Create a design" and get started right away!

You can begin to create customized Instagram Story templates using Canva's millions of different backgrounds, text options and elements you can choose from.

You can use the search bar at the top to find exactly what you're looking for.

If you have an image you'd like to use, you can easily upload it and use that instead.

Once you're finished, you can rename your template to make it easier to find for later use.


Using the Canva Photo Library

Canva has a massive media library with images, illustrations and more. You can use these to create Instagram Story templates, by browsing through to choose from their vast collection of over a million backgrounds and textures to bring uniqueness and originality to your Instagram.


When to use Canva templates for Instagram Stories

There are tons of options to help you create what you need. Here are a few ideas for when you should use templates for your Instagram Stories.

Updates & Announcements

Create a template with space for your post and write texts and emojis so you can easily add your photos for later use.

Quotes & Testimonials 

Canva can also be used to add some magical designs to quotes and testimonials. Instead of using Instagram's standard text and backgrounds, you can create a template using your brands colors and fonts and switch different elements out later.


Everyone LOVES freebies. Use Instagram stories to create offers and freebies for recipes, wallpapers and more. This delights your audience, instead of the usual Instagram fonts everyone is so used to.


December 08, 2018 — Black Current

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