How to Do Instagram Influencer Marketing
With new and often unfeasible marketing tactics popping up every single day, influencer marketing has often been overlooked as one of the most effective ways of driving traffic to date.
Influencers usually have a large audience to which they can show your content, through story posts or permanent posts. It can be tough finding just the right person to promote your product, but with this article I aim to simplify the process as well as give you a few handy tools to help you find the best influencers for your online business.
You can use influencer marketing to promote your latest products, acquire new clients, or even communicate directly with your existing ones. Instagram has over 800 million active users.
According to a study conducted by AuditFlame, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is why marketing on Instagram is so effective for your business.
Instagram Marketing – Building an audience
There are two different ways i've personally approached Instagram marketing, both of which aim to reduce the amount of time it takes for me to perform a certain function.
The first option for marketing on Instagram is building a large following of your own, and the second often goes hand in hand with the first, Instagram Influencer Marketing.
You may also want to buy instant instagram followers, likes and views from Optimize Social Media.
Building Your Own Following – Tools for Building an Audience
There's a few simple concepts you must fundamentally understand. For example, you need to post as well as engage frequently and consistently, this in turn gets real people to see your likes and comments, and eventually see your profile.
This is where you need to do some research finding other accounts in your niche, this will help you figure out what kind of approach you need to take on interacting with them.
You may want to leave some contextually relevant comments, praising the post, once every while, you may want to convince people to check your profile.
You may want to use an online application like SmarterPost© - which interacts on posts you choose using their state of the art targeting features, this is known as siphoning followers, which you can do to competitors, hashtags or locations.
You can configure SmarterPost© to like and comment on new posts of people, hashtags or locations you choose.
According to an informal test run by Shopify, here’s some data on the follower count you might be able to build through this type of engagement:
- Follow: 14% followback
- Like + Follow: 22% followback
- Comment + Like + Follow: 34% followback
But no matter what tactics you’re using to build your following from scratch, it can be pretty tough when you’re first starting out.
Instagram Influencer Marketing: What is an Instagram Influencer?
A social influencer is a person with an established social media audience, sometimes a person who is known to be able to persuade others because of their trustworthiness and reach, which can increase your sales instantly and over time.
You can get influencers in your niche to share your products via post or story, which can potentially get thousands of people to become exposed to your product.
Influencer Marketing on Instagram – Step 1: Find the Right Instagram Influencers
The first step when marketing with influencers is actually finding an influencer who is popular and active within your niche. Using influencers within your niche increase the likelihood that you'll make a sale, as their followers are already established within the niche.
A quick and effective way to find the top Instagram influencers in your niche is by using a tool like ShoutCart- you can also purchase packages from multiple influencers in one go.
Influencer Marketing on Instagram – Step 2: Quickly Audit their Engagements
Whilst searching for influencers, I've found that auditing and analyzing accounts really made a difference in the kind of outcome from the accounts. A lot of the accounts either had fake or inactive followers, which showed up very easily using AuditFlame, you want to aim for an influencer with over 5% engagement rate, and over 10,000 followers.
Influencer Marketing on Instagram – Step 2: Form a Partnership
Once you find the right person for your campaigns, it's time to commit to the partnership and get it going. You want to reach out through ShoutCart.
There are a few things to keep in mind when forming a partnership.
The first is to send them a “brief” of the type of content that you’d like for them to post. Ideally, influencers like to have their own creative freedom when creating content for their feed, but to give a general idea of the type of images you want associated with your brand, it’s a good idea to prepare a Mood Boardahead of time.
Mood Boards are a collection of images that give a general sense of the type of aesthetic that you like to have for your images.
Here’s an example of a mood board Neil Waller uses when promoting his business, Shore Projects.
This way, the influencer would have a good sense of how to convey your brand’s message to their audience, which will make your marketing on Instagram much more successful.
Influencer Marketing on Instagram – Step 3: Measure results when marketing on Instagram
Before you launch the campaign, it's important to have some framework in place to measure your results.
With it comes to link sharing, you want to create trackable links for the promotions. Use tools like Bitly or to share trackable links with pretty good analytics. This will help you gain more knowledge about how many clicks you received, as well as where they were from, and other useful demographic data.
When it comes to marketing on Instagram, you’ll want to create trackable linksfor influencers. Tools like Bitly, can create multiple trackable links for each influencer you’re targeting. You can ask influencers to paste the link in their bio as well as the image caption.
Top Instagram Influencers
- Selena GomezPop singer Selena Gomez, is currently the most followed person on Instagram with more than 131 million followers.
Soccer player Cristiano Ronaldo has made his way to the second position of the top Instagram influencers.
Another pop star, Ariana Grande has the third highest number of followers.
Beyonce fell from the second spot to the fourth on the list of Instagram accounts with the most followers.
- Taylor SwiftLast year’s top Instagram influencer Taylor Swift, recently dropped down to the fifth spot this year.
Kim Kardashian West
Kimberly Kardashian West, American reality television personality and socialite has recently dropped down in rankings too.
- Kylie JennerKylie Jenner, the youngest of the Kardashian/Jenner sisters, is on the seventh position of top Instagram influencers.
The Rock/Dwayne Johnson
Former pro wrestler turned actor turned fitness inspo the Rock is on the list of top ten Instagram influencers, on the eighth spot.
With 95 million followers, Canadian pop singer and top Instagram influencer Justin Bieber makes it to the list of top Instagram Influencers.
Top Food and Nutrition based Instagram Influencers
Instagram has provided the platform to food influencers over the world to share their food and nutrition enthusiasm with their followers.
British celebrity chef and restaurateur, Jamie Oliver has over 6.2 million followers on Instagram, making him one of the most popular food influencers.
Natalie Mortimer and Holly Erickson (themodernproper)
Natalie Mortimer and Holly Erickson are the women behind The Modern Proper.
Sarah Philips (food)
Sarah Philips is a food stylist and one of the top food influencers. She posts photos of food styled in the utmost skillful manner.
Ella Woodward (Deliciously Ella)
Ella Woodward is an English food writer and entrepreneur under the brand Deliciously Ella.
Kevin Curry (Fit Men Cook)
Kevin Curry, is more famously known by his Instagram and YouTube name “FitMenCook”.