Here’s How to Unlock the Instagram Explore Page Algorithm
I'm going to be covering some components of the Instagram Explore Page Algorithm most used to rank content in 2019. These factors will help you grow your social media accounts, and gain brand exposure and boost your engagements significantly.
When it comes to grabbing the algorithm by the horns, content, especially video content, is going to provide a massive push for your account. With the recent introduction of longer videos on Stories, IGTV and Posts, you can now post longer posts, which is really helpful in captivating an audience for longer impressions.
As a social media entity, you should be moving more towards video content, posting as frequently as 5 times per day combining posts and stories.
Because Instagram places such a high importance on video content, you're going to gain more engagements and reach if you post catchy long videos, you can rack up that watch time very quickly.
A great way to find out how people are ranking within your niche is by actually going through and searching the explore page for other people who are currently ranking, see what type of content they're posting, try to figure out what makes their post so engaging.
If you find it quite difficult to understand why someones engagement rates aren't adding up, you should use a tool like AuditFlameto see their analytics at a glance, as well as track and compare their engagements to other users.
Engagement Boosting to Go Viral
The Explore page is unique in the way it categorizes content, not only does it consist of content similar to what you engage with, but it also consists of content people you follow engage with.
This connection of interests helps Instagram form a web of content between followers, it gives content the ability to have greater reach and exposure.
One of the best methods of reaching the explore page is by making sure you receive your engagements within 45 minutes of posting it, and you can do so even by buying Instagram Followers and Likes. It also helps profusely if you use Power Likesor Engagement Groups to gain Likes and Comments from accounts with large amounts of followers.
By getting Likes and Views from larger accounts, you gain reach from their followers, and people who follow them, it also helps boost your social proof.
Alternatively, you can refer to our guide on how to find Instagram Influencersto get real influencers to promote your products over time.
How Do You Boost Engagement?
Here are a few tips to help increase engagement and use the Instagram Explore Page Algorithm to your advantage.
- Post and engage consistently and frequently
We've found that posting and engaging with other users tends to gain you more overall engagements over months, for this reason we use an automation feature like SmarterPost to let our account Like and Comment on targeted users to gain us some traffic.
How else to gain traffic?
- Create Captivating Content.
Finding already viral content and putting a twist on it is a great way to bring some hype to your profile.
- Create Call to Actions. Sometimes all people need is a little push!
Just add the words "Like if you agree" or "comment your x/y/z" and see what people say. I never believed this would work until I tried it myself and found that people actually did bother to leave comments sometimes.
- Tag People and Brands.
This is a great way to get free Power Likes, just tag other brands or influencers in your posts, you'll probably eventually get some likes and comments back. This can build your social proof and brand recognition.
- Use Proper Hashtags. One of the hidden tools in Instagram that people don’t use enough is #hashtags.
A single Hashtag can boost engagement on a post by up to 10%! You no longer need to use all 30 hashtags to promote a post, but sometimes simply using just a few hashtags in your caption or comments can bring some organic reach.
It's vital that you understand how to use hashtags, they're a great and free tool Instagram basically provides you so you can use the algorithm to your advantage.
Instagram gives priority to #hashtags that are contextually and visually contextual. Meaning if you add a hashtag that relates to what is being shown in your post, there is a higher likelihood of your post picking up some organic engagements, after enough engagements, your post could potentially trend.
Introducing “Related Hashtags”
In 2018, Instagram updated the Explore Page by releasing “related hashtags” at the top of the explore page. This may have gone by largely unnoticed, but this was an excellent tool you could use to find trending hashtags.
Instagram allows 30 hashtagsto be placed on any post, even though posting more hashtags might give you more reach, I personally feel like you might upset more viewers with spammy hashtags than you actually gain from a few targeted hashtags.
- 15 hashtags pertain specifically to the niche my account is in, these are broad topic hashtags that are used consistently through all of my posts. Some examples include: #yourcharisma #luxury #travel #luxurycars #entrepreneur
- 15 hashtags are post/event specific. Meaning these are fresh hashtags that I find for every post. They are specific in the sense that they apply directly to subject of the content, the location, etc. Some examples include: #bugattichiron #youngentrepreneursclub #socialmediamarketingtips2018
What kind of content goes Viral?
Instagram's ultimate goal is to keep users on their platform for as long as possible, so with that in mind, you must tailor your posts to commit the user to spent time reading your posts but long so long that they get bored and bounce off.
This is why there's the idea of having a call to action, if your post is just for fun, you want the user to engage with it, if it's to sell or lead somewhere, you must include a call to action.
Viral content is content that tends to gain and retain high quality engagement for a longer than normal period. This is because, as explained before, the post is causing users to stay on Instagram longer, and thus Explore-page-worthy in Instagram's eyes.
A great way to is to use the repost feature on SmarterPost to automatically like, comment, follow and even DM new followers, this has gained us over 10,000 followers in the past few months!
NOTE: It is imperative that you always credit the original creators.
To wrap up our guide on learning how to swim with the Instagram algorithm, all factors we've explained really could help you become more proficient at marketing on Instagram. Post regularly and frequently, engage with followers and other users and you might just learn how to "break the algorithm"!