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What is IGTV, and will it become the YouTube of Mobile

Posted by Eric Sahagian on

If you've always wanted a longer-than-one-minute video experience on Instagram, there's good news for you. In an event in San Fransisco today, Instagram unveiled its plans to allow its one billion users upload videos up to the length of one hour. Recall that at a time, users could only upload up to 15 seconds of videos which was later increased to one minute.


These longer-timed videos will be accessible on a platform called IGTV. Video creators and the general public can get access to this feature using a home-screen button on Instagram and a standalone app. With IGTV, trending videos from celebrities will also be spotlighted. With these features, just think of IGTV as indeed Instagram TV.

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